Jungfraubahn Holding AG
Jungfrau Railway Holding AG consists of eight subsidiaries and is listed on the SIX Swiss Exchange. The main activity of the Group is the operation of excursion railways and winter sport facilities in the Jungfrau region. The customer is offered an adventure in the mountains and on the train. The Jungfrau Railway Group has three defined business segments: Jungfraujoch – Top of Europe, Winter Sports and Mountain Experience. It has formed a strategic alliance with Berner Oberland-Bahnen AG in order to exploit synergies.
The Jungfrau Railway Group is a leading tourism company and the largest mountain railway company in Switzerland. It offers its customers an adventure in the mountains and on the train. The most important offer is the journey to the Jungfraujoch – Top of Europe. Due to the long-term development of a distribution and agency network, it has achieved a leading position in the Asian markets. The Jungfrau Railway Group also operates its own hydroelectric plant, leases premises for restaurants to operate and sells complete holiday packages on its website in cooperation with partner companies.
Jungfraujoch – Top of Europe
The Jungfraujoch – Top of Europe is the most profitable segment of the Group. The core of this business is the highest railway station in Europe at 3,454 metres above sea level, situated within the UNESCO World Heritage Site SWISS ALPS Jungfrau-Aletsch. The journey on the Wengernalp Railway and the Jungfrau Railway to the Jungfraujoch is also the strategic "heart" of the company. The previous record number of visitors was achieved in the 100th anniversary year (2012). During the 100-year anniversary, 833,000 guests visited the Jungfraujoch. For the second time in a row, over 800,000 visitors travelled to the Top of Europe; 823,000 persons to be precise.
Winter Sports and Mountain Experience
The business segments of Winter Sports and Mountain Experience are important additions to the Jungfraujoch – Top of Europe. The winter sport facilities in the areas Kleine Scheidegg-Männlichen, Grindelwald-First and Mürren-Schilthorn are part of the Jungfrau Ski Region subscriber association, in which Jungfraubahn Holding AG holds a share of over 60%. Together with the partner companies, the Jungfrau Railway Group leads one of the most important ski resorts in Switzerland on behalf of the association.
The Mountain Experience business segment includes destinations in the surrounding area of the Jungfraujoch – Top of Europe. Grindelwald-First, Harder Kulm and Winteregg-Mürren enhance the regional experience and allow for interesting combinations such as holiday passes or cross marketing.
Strategy, objective and new projects
The value of the Jungfrau Railway Group as a value stock should continuously increase for investors. The objective is to strengthen the Jungfraujoch – Top of Europe as the main source of revenue. By means of continuous modernisation of the railways, the shortened travel times demanded by the market should be realised. Internal growth is sought via better utilisation of the off-season. The Jungfraubahn Holding AG, within the alliance with Berner Oberland-Bahnen AG, thereby supports the "10-month high season" initiative. The principle is intended to initiate positive developments through visionary approaches and visitor-oriented project work. Jungfrau Railways and the Grindelwald-Männlichen Cable Railway plan to jointly develop a V-Cableway that provides access to both the Männlichen and the Eigergletscher. As a result, the travel times can be shortened and the quality can be improved. As part of the WAB Plus project, the double-track island Wengen Allmend was expanded and six new panorama trains were purchased. The trains will be delivered in 2015 and then used in double traction on the WAB route Lauterbrunnen – Kleine Scheidegg.