Jungfraubahn Holding AG
Jungfrau Railway Holding AG consists of nine subsidiaries and is listed on the SIX Swiss Exchange. As its main activity, the Group operates excursion railways and winter sport facilities in the Jungfrau region. The customer is offered an adventure in the mountains and on the train. The Jungfrau Railway Group has three defined business segments: Jungfraujoch – Top of Europe, Winter Sports and Mountain Experience. It has formed a strategic alliance with Berner Oberland-Bahnen AG in order to exploit synergies.
The Jungfrau Railway Group is a leading tourism company and the largest mountain railway company in Switzerland. It offers its customers an adventure in the mountains and on the train. The main offer is the journey to the Jungfraujoch – Top of Europe. Due to the long-term development of a distribution and agency network, it has achieved a leading position in the Asian markets. The Jungfrau Railway Group also operates its own hydroelectric plant, leases premises for restaurants to operate and sells complete holiday packages on its website in cooperation with partner companies.
Jungfraujoch – Top of Europe
The Jungfraujoch – Top of Europe is the most profitable segment of the Group. The core of this business is the highest railway station in Europe at 3,454 metres above sea level, situated within the UNESCO World Heritage Site SWISS ALPS Jungfrau-Aletsch. The trip with the Wengernalp Railway and the Jungfrau Railway to the Jungfraujoch is also the strategic "heart" of the company. The previous attendance record was achieved in 2014 with 866,000 guests. This was equalled in 2015. Earlier than expected, with 1,007,000 visitors at the Top of Europe, the magical milestone of one million was reached.
Winter Sport and Mountain Experience
The business segments of Winter Sports and Mountain Experience are important additions to the Jungfraujoch – Top of Europe. The winter sport facilities in the areas Kleine Scheidegg-Männlichen, Grindelwald-First and Mürren-Schilthorn are part of the Jungfrau Ski Region subscriber association, in which Jungfraubahn Holding AG holds a share of over 60%. Together with the partner companies, the Jungfrau Railway Group leads one of the most important ski resorts in Switzerland on behalf of the association.
The Mountain Experience business segment includes destinations in the surrounding area of the Jungfraujoch – Top of Europe. Grindelwald-First – Top of Adventure, Harder Kulm – Top of Interlaken and Winteregg-Mürren – Top of Family enhance the regional experience and allow for interesting combinations such as holiday passes or cross marketing.
Strategy, objective and new projects
The value of the Jungfrau Railway Group as a value stock should continuously increase for investors. The objective is to strengthen the Jungfraujoch – Top of Europe as the main source of revenue. By means of continuous modernisation of the railways, the shortened travel times demanded by the market should be realised. Internal growth is sought via better utilisation of the off-season. The Jungfraubahn Holding AG, within the alliance with Berner Oberland-Bahnen AG, thereby supports the "10-month high season" initiative. The annual number of visitors should be consolidated at one million well into the year 2020. The principle is intended to initiate positive developments through visionary approaches and visitor-oriented project work. Jungfrau Railways and the Grindelwald-Männlichen Gondola Cableway plan to jointly develop a V-Cableway that provides access to both the Männlichen, with an 10-seater gondola, and the Eigergletscher with a new tricable gondola. As a result, the travel times can be shortened and the quality can be improved. The V-Cableway with its eight integrated components secures the medium and long term successful future of tourism throughout the Jungfrau region as a top year-round destination in Swiss tourism. It strengthens the competitiveness of the Jungfraujoch as a beacon known worldwide, and it helps the winter sports destination reach the top position in international competition. The renewal of the WAB rolling stock is part of the V-Project. In total, six three-section panoramic trains were ordered for CHF 42 million. In 2015, the commissioning of all panorama trains on the route Lauterbrunnen - Kleine Scheidegg will take place. Also as part of the V-Project, new low-floor trains will be delivered to the Jungfrau Railway by August 2016. The investment amounts to around CHF 32 million.