Catherine Mühlemann



  • 1999 Marketing training at the St. Gallen Management Centre (HSG) and training as a PR Advisor at SAWI
  • 1993 lic. phil. hist. degree from the University of Berne

Professional career

  • Since 2020 Owner NI FRAVI Group GmbH
  • 2014 – 2020 Co-Owner Bohème Living GbR
  • 2008 – 2014 Partner at Andmann Media Holding GmbH
  • 2001 – 2008 MTV Network (VIACOM AG), e.g. CEO MTV Central & Emerging Markets and Chairwoman of Viva Media AG
  • 1998 – 2001 Head of Programming TV3, Member of the Executive Board
  • 1994 – 1998 Media Officer Swiss Television DRS

Main occupation

  • Self-employed, owner NI FRAVI Group GmbH (e-commerce/hospitality)

Mandates within the group/membership in committees  

  • Member of the Remuneration Committee

Business relationship with Jungfrau Railways


Management and supervisory activities

  • President of the Foundation Swiss Films
  • Vice-President of the Board of Directors of Switzerland Tourism
  • Member of the Board of Directors of Somedia AG
  • Member of the Board of Directors of CH Media TV AG

Permanent management and consulting functions for major stakeholder groups