Top of Europe Flagship Store
In the middle of Interlaken, an Alpine wonder world is waiting to be discovered. By train, of course: the historic Eiger Ambassador Express is waiting at the entrance to the souvenir shop. On the way, there is at least as much to experience as on the real trip to the Jungfraujoch. Visitors wander through the silver forest, climbing cliffs and glaciers, passing under a ceiling made of Swiss army knives and meeting Lilly, the wooden carved cow. Once upstairs, the Instagram photo wall will reward visitors with terrific views of the Jungfrau region. You simply have to experience it. And take a memento with you: chocolate, watches or typical Swiss souvenirs
About to travel to the heart of Switzerland? The right clothing for a tour on the Jungfraujoch can be found at the Top of Europe Shop. Under a roof of silver leaves, travellers will find hats, sweaters, scarves, jackets and many more items of clothing. Already lost your heart to Switzerland? In the Swissness Corner, typical products will delight the eye and the palate. For example, the hand-carved wooden Trauffer cows or treats made by local farmers. Small gifts are also included: snow globes, key chains and magnets, for example, will fit into any suitcase.
When Karl Elsener opened a cutlery workshop in 1884, he probably would never have dreamed that his pocket knives would become world-famous under the brand name “Victorinox”. However, the man had an eye for business. In 1891, he supplied knives to the Swiss army on a large scale for the first time. The Swiss army knife was also appreciated by American soldiers stationed in Europe after World War II. It was one of their favourite souvenirs. It has stayed that way. Today, hardly any person travelling to Switzerland leaves the country without an army knife in their luggage. And they keep it for a lifetime: Swiss made, indestructible and practical, you can take it anywhere.
“Nice to sweet you” is the motto of the Lindt Maître Chocolatiers. They are always coming up with something new for your pleasure: Chocolate with aromas of pear, ginger and raspberry or pralines with fruity, crispy and creamy fillings. Not to mention the classics. The Goldhase or the LINDOR balls have been favourites for years with good reason. This makes Lindt chocolate one of the most dangerous souvenirs in the Top of Europe Flagship Store: the risk that it will not make it home is huge. It is just too delicious. So, there is only one thing for it: buy big, pack well and store in the bottom of the suitcase.
Those who travel to the Jungfrau region would like to stop time: the peaks and glaciers are too beautiful to leave immediately. Unfortunately, this isn’t possible. But you can take time with you: as a memento or in the form of a watch. Travellers should therefore plan a stop in the most exclusive souvenir shop in Switzerland. At the Swatch shop, a wide range of original, practical and trendy watches and accessories await your enjoyment: With a real piece of Switzerland on your wrist, you can enjoy every minute in the Alps.
In addition to the shopping facilities, the Rail Info centre from Jungfrau Railways on the upper floor of the Top of Europe Flagship Store offers information on all matters relating to excursion destinations, tickets and gift vouchers.
Visitor information opening times
Monday to Friday 10 a.m. - 1 p.m. Saturday and Sunday closed Whit Monday, 1st June 2020 closed