The eternal ice on the Jungfraujoch was transformed into a golf course for Rory McIlroy’s golf challenge.
It was specially prepared to include a viewing area, teeing ground and a special wall containing
9 holes. Today, 4 October 2018, friend of OMEGA Rory McIlroy demonstrated his accuracy when
taking on three promising U16 golfers from Switzerland in a direct duel. The 29-year-old golfing star
from Northern Ireland and four-time Major champion hit the ball into the holes in the wall from a distance of around 30 metres.
Rory was challenged by three promising young golfers from Switzerland, who won the pre-qualification
stage earlier in the morning, which involved 18 participants from Bern, Wylihof, Limpachtal, Neuchâtel,
St. Apollinaire and Interlaken-Unterseen golf clubs. The young golfers’ excellent performance
on the Jungfraujoch demonstrated their determination to follow in Rory McIlroy’s footsteps.
After the golf challenge, the OMEGA brand ambassador answered questions from the international
media. When asked about his experience on the Jungfraujoch, Rory McIlroy joked that he's "certainly
used to playing on greener greens" and went on to express his admiration for the young players:
"They're so incredibly focused and driven to win. It's a high pressure life on tour but they've
clearly got the skills and the right attitude needed to succeed in the professional game." More than
100 journalists from Asia, Europe, the US and Switzerland watched Rory McIlroy participate in the
challenge on the Top of Europe. The event was presented by popular Swiss presenter Christa
An experienced team
Jungfrau Railways CEO Urs Kessler also insisted on teeing off on the glacier golf course. Urs Kessler
conceded: “My handicap is not enough to compete against a star like Rory McIlroy. In partnership
with OMEGA, Jungfrau Railways is proud to welcome one of today’s most successful golfers to the
Jungfraujoch – Top of Europe. Media coverage of this event will increase the prominence of the Jungfraujoch in Asia and Europe.” Raynald Aeschlimann, President & CEO of OMEGA, added with enthusiasm: "For me this is a triple treat. As well as the pleasure of watching Rory play, I get to witness the future of Swiss golf. And then there's Jungfraujoch, which is quite literally breath-taking. Another unique asset of Switzerland, like OMEGA."
Federer, McIlroy and...
The Jungfraujoch has hosted several sporting events with world-renowned athletes. It all started with the Swiss national football team for the Euro kick-off, who were followed by India’s best cricket play-ers. The Klitschko brothers, NBA star Tony Parker, sprinter Asafa Powell and none other than Roger Federer have all subsequently made their way to the Top of Europe. “We’ve not made it easy for ourselves to arrange next year after getting a professional golfer like Rory McIlroy for the 11th event” admitted Urs Kessler, CEO of Jungfrau Railways. He added that it would be a particular challenge to get another international sporting magnet on the Aletsch Glacier, and to find a sport that has never been played 3,454 metres above sea level. “I already have a few ideas, but I’m not telling yet,” Kessler told media and guests with a secretive smile.