Jungfraubahn Holding AG consists of eleven subsidiaries and is listed on the SIX Swiss Exchange. As its main activity, the Group operates excursion railways and winter sport facilities in the Jungfrau Region. The customer is offered an adventure in the mountains and on the train. The Jungfrau Group defines three segments: Jungfraujoch – Top of Europe, Winter Sports and Experience Mountains. It has formed a strategic alliance with Berner Oberland-Bahnen AG in order to exploit synergies.
Jungfrau Railway Group
The Jungfrau Railway Group is a leading tourism company and the largest mountain railway company in Switzerland. It offers its customers an adventure in the mountains and on the train. The main offer is the journey to the Jungfraujoch – Top of Europe. Due to the long-term development of a distribution and agency network, it has achieved a leading position in the Asian markets. The Jungfrau Railway Group also operates its own hydroelectric plant and sells complete holiday packages on its website in cooperation with partner companies. It also leases space for restaurants or sometimes operates establishments itself.
Jungfraujoch – Top of Europe
The Jungfraujoch – Top of Europe is the most profitable segment of the Group. The core of this segment is the highest railway station in Europe at 3,454 metres above sea level, situated within the UNESCO World Heritage Site SWISS ALPS Jungfrau-Aletsch. The trip with the Wengernalp Railway and the Jungfrau Railway to the Jungfraujoch is also the strategic "heart" of the company. 1,067,000 visitors travelled to the Top of Europe in 2018. This means the one million visitor mark was exceeded for the third time.
Due to its strategic realignment in the catering industry, Jungfrau Railways took over the management of the Kleine Scheidegg station restaurant in the Grindelwald-Wengen ski area at the end of October 2017. In the Jungfraujoch – Top of Europe business segment, dining on Eigergletscher and Jungfraujoch will be integrated by the end of 2019. This constitutes a central component in the value chain of tourist excursions.
In the Top of Europe shops, Jungfrau Railways offers a broad range of souvenirs, hand carved wooden figures, Victorinox knives, timepieces and clothes. The Jungfrau Railways Rail Info in the centre of Interlaken was extended at the end of June 2017 by a new Top of Europe shop, which guarantees customers a comprehensive range of services under one roof.
Winter Sport and Mountain Experience
The segments of Winter Sports and Experience Mountains are important additions to the Jungfraujoch – Top of Europe. The winter sport facilities in the areas Kleine Scheidegg-Männlichen, Grindelwald-First and Mürren-Schilthorn are part of the Jungfrau Ski Region subscriber association, in which Jungfraubahn Holding AG holds a share of over 60%. Together with the partner companies, the Jungfrau Railway Group leads one of the most important ski resorts in Switzerland on behalf of the association.
The Experience Mountains segment includes destinations in the surrounding area of the Jungfraujoch – Top of Europe. Grindelwald-First – Top of Adventure, Harder Kulm – Top of Interlaken and Winteregg-Mürren – Top of Family enhance the regional experience and allow for interesting combinations such as holiday passes or cross marketing.
Strategy and objective
The value of the Jungfrau Railway Group as a value stock should continuously increase for investors. As the leading tourism company in Switzerland and the largest mountain railway group, the Jungfrau Railways Group has the aim of developing in the medium term in the direction of an integrated leisure and service company. Thus, the Jungfrau Group, in particular in the areas of dining and shops, is continuing to develop the value creation chain, in order to increase quality and profitability. The objective is to strengthen the Jungfraujoch – Top of Europe as the main source of revenue. By means of continuous modernisation of the railways, the shortened travel times demanded by the market should be realised. Internal growth is sought via better utilisation of the off-season. The Jungfraubahn Holding AG, within the alliance with Berner Oberland-Bahnen AG, thereby supports the "12-month high season" initiative. The annual number of visitors should be consolidated at one million well into the year 2020. The principle is intended to initiate positive developments through visionary approaches and visitor-oriented project work.
The V-Cableway generation project
Jungfrau Railways and the Grindelwald-Männlichen Gondola Cableway are jointly realising the V-Cableway that provides access to both the Männlichen, with a 10-seater gondola, and the Eigergletscher with a new tricable gondola. The official groundbreaking took place on 3 July 2018. Commissioning of the Eigerexpress, including terminal and car park, will take place in December 2020.
Travel times will be significantly shortened and quality improved. The new winter sports facilities of international standard will get a direct public transport link with Station Rothenegg. At the Grund terminal, incl. car park, an extensive infrastructure with ski depots and shops will be available. The V-Cableway with its eight integrated components secures the medium- and long-term successful future of tourism throughout the Jungfrau Region as a top year-round destination in Swiss tourism. It strengthens the competitiveness of the Jungfraujoch as a beacon known worldwide, and it helps the winter sports destination reach the top position in international competition.