Jungfrau Railways as a sponsor
Jungfrau Railways pursues a clear sponsoring strategy in order to continuously strengthen its brand awareness as well as its image, while at the same time taking its responsibilities seriously as the region's economic engine. Jungfrau Railways is a major or main sponsor of many events, and as a railway company it takes on transport services to a great extent. This means not only financial but also personnel effort, which is only possible thanks to the great performance of the staff.
Toni Alpinice, President of the Organising Committee, Jungfrau Marathon
Jungfrau Railways is a major or main sponsor of the following events (list not complete):
| Event | Sponsorship category |
|---|---|
| Eiger Bike Challenge | Main sponsor |
| Eiger Ultra Trail | A-Sponsor/Carrier Partner |
| Freestyle.ch 2017 | Main sponsor |
| Top of Europe Ice Magic | Presenting Partner |
| International Inferno Ski Races | Silver sponsor |
| International Lauberhorn Ski Races* (explanations below) | Partner |
| Jungfrau Marathon | Main sponsor |
| Oberländisches Schwingfest [Highland Wrestling Festival] Grindelwald 2017 | Main sponsor |
| OL World Cup Grindelwald 2017 | Main sponsor |
| Top of Europe Trophy | Title sponsor |
| Unspunnen Festival 2017 | Main sponsor |
| Interlaken Classics | Concert sponsor |
Sponsor of the Jungfrau Marathon & presenting partner of Top of Europe Ice Magic
*Jungfrau Railways as official partner of the International Lauberhorn Ski Races
Jungfrau Railways is the official partner of the International Lauberhorn Ski Races. A new cooperation agreement was signed in 2014 between Lauberhorn Organising Committee, Jungfrau Railways and the Jungfrau Ski Region. The contractually assured mutual benefits in kind amount to CHF 1.8 million and are offset to the same extent. They mainly concern the areas of transport and advertising. Worldwide broadcasting has given the Lauberhorn Ski Races an important value for winter sports in the Jungfrau region. Regarding the transport services provided, the International Lauberhorn Ski Races are the biggest event for Jungfrau Railways. Some 1,946 tonnes of material were transported by the Wengernalp Railway for the Lauberhorn Ski Races in 2016.
Urs Näpflin, President of the Organising Committee, International Lauberhorn Ski Races
The railway not only transports materials but also the spectators. A Lauberhorn ticket on race days includes unlimited travel on the railway lines from Interlaken Ost via Lauterbrunnen and Grindelwald to Kleine Scheidegg as well as on the Innerwengen chairlift. Skiers can buy combi ski passes for one or two days. Holders of a Sportpass for the Jungfrau Ski Region will receive admission to the Lauberhorn race at a special rate. For children up to 15 years, a visit to the event is free when accompanied by a paying adult. They will also receive a free ski pass.
Local initiatives and projects
In addition to the sponsorship of major events, Jungfrau Railways attaches great importance to supporting local and regional institutions, initiatives and projects. These include cultural and sporting clubs, ski clubs or projects and events related to the activities of Jungfrau Railways or the region. The support takes the form of advertisements in newsletters, raffle prizes or competitions and/or monetary contributions. Through this support, Jungfrau Railways wants the local population to share in its success, secure the survival of these associations and enable the creation of local initiatives and projects.
With annual contributions for memberships in associations/organisations in the areas of tourism, winter sports, nature, the environment, the economy and public transport, Jungfrau Railways seeks to promote the attractiveness of the entire region.