Investments in winter sports
In the 2015/2016 and 2016/2017 seasons, Jungfrau Railways has invested more than CHF 5 million in winter sports. At the beginning of February 2016, the reigning Olympic champion Iouri Podladtchikov and the first half-pipe snowboard Olympic champion Gian Simmen opened the new half-pipe at Grindelwald-First. The 120 metre long, 5.6 metre high and up to 22 metre wide pipe is currently the only one in the entire Bernese Oberland. In the Grindelwald-Wengen ski area in the 2016/2017 season, the power of the snowmaking equipment for the ski run as well as the slalom slope of the Lauberhorn Ski Races has been increased. For this purpose, new snow-makers have been procured, a cooling tower built and the pumping power increased. Jungfrau Railways have contributed 1 million towards the overall costs of 2.5 million Swiss francs. In addition, a further section with snowmaking technology has been developed, so that the valley piste to Wengen can be covered in snow throughout this season.
Promotional measures to strengthen winter sports in 2016
The list is not exhaustive and is limited to measures that are expected to continue in 2017 (2017/2018 season).
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Offers & promotions 2016 |
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Earlybird Skipass |
Winter sports enthusiasts who book a 2 to 14-day winter sports pass online at an early stage enjoyed a discount of up to 20%. Info: www.jungfrau.ch/en-gb/jungfrau-ski-region/earlybird-skipass/ |
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Free Skipass |
With overnight stays longer than one night between Monday and Friday, winter sports enthusiasts receive the ski pass free of charge from their hotel in the Jungfrau Ski Region. Info: www.jungfrau.ch/skipass-geschenkt |
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Children ski free of charge on Saturdays |
Up to three children (6 to 15 years) receive a free day pass on Saturdays, if an adult buys a one-day or afternoon ticket at the list price. Info: www.jungfrau.ch/en-gb/jungfrau-ski-region/children-ski-free-of-charge-on-saturdays/ |
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Season Pass Plus |
Jungfrau Ski Region Season Pass holders can buy an additional ticket for CHF 125 (children CHF 65) for a season ticket, and obtain unlimited free personal day tickets in the Adelboden-Lenk winter sports area. With the additional "Season Pass Plus" card, there are also reductions on sports passes with a validity of 14 days in the following Ski World Cup winter sports areas:
Infos: www.jungfrau.ch/en-gb/jungfrau-ski-region/saisonabo-plus/ |
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Cooperation with Sölden |
Jungfrau Railways and Sölden entered into a cooperation in October 2016 in order to create synergies and to profit from mutual expertise. Season pass holders get a 20% discount in the respective partner area. Winter sports marketing is promoted through mutual advertising on site, at events and World Cup races. |
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Additional collaborations: Zermatt Meiringen
Gantrisch |
Zermatt: 20% discount in the partner area with a season pass from the Jungfrau Ski Region Meiringen: 50% discount in the partner area with a season pass from the Jungfrau Ski Region Gantrisch:
Info: www.jungfrau.ch/en-gb/jungfrau-ski-region/jungfrau-ski-region-collaborations/ |
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Coop 2f1 |
30% discount when shopping at Coop for purchases over CHF 100. |
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Snow ‘n' Rail |
Rail and ski pass combo offer 20% discount on return travel with public transport to Lauterbrunnen, Wengen or Grindelwald. Up to 20% discount on a 1-day ski pass for a sub-region (Grindelwald-Wengen or Mürren-Schilthorn) or on a 2-day ski pass for a sub-region or for the entire Jungfrau Ski Region. 15% discount at Intersport Rent. |
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Raiffeisen |
50% discount for Raiffeisen customers |
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Bus driver promotion |
50% promotion for bus travel providers |
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Seelital |
Snow guarantee for the Seelital ski area: Holders of a Seelital season pass receive a 50% discount on ski passes in the Jungfrau Ski Region. If there are no operations in the Seelital ski area, then day passes for the Jungfrau Ski Region are available for CHF 10. |
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SCL Tigers flyer action 2016 |
Distribution of flyers at selected SCL-Tigers ice hockey games with 30% discount on ski passes |
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Performances and events |
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SCB sponsorship |
Presence at the ice hockey stadium via a winter advert on the Videotron and sponsorship of the spectators |
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SCL Tigers sponsorship |
Presence on winter sports TV in the stadium as well as naming rights platform |
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TV advert |
Production of a TV advert for the Jungfrau Ski Region. Broadcast on SRF 1 and SRF 2 in three waves. Broadcast of a winter TV advert to promote the areas of Grindelwald-Wengen on TeleBärn. |
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Official partner int. Lauberhorn Ski Races |
Contractually, CHF 1.8 million was invested in natural resources. They mainly concern the areas of transport and advertising. (Details 1.4 Jungfrau Railways as sponsor and supporter) |
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Events in the Jungfrau Ski Region with the support of the Jungfrau Railways |
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Jungfrau Railways' own events |
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*Jungfrau Railways as event organiser: SnowpenAir concert
Since 1989, at the end of the winter season, Jungfrau Railways has organised the world's highest open air concert in the snow. «SnowpenAir» attracts up to 10,000 spectators every year to Kleine Scheidegg and thus to the Grindelwald-Wengen ski area. SnowpenAir generates approximately CHF 5 million annually and fills the hotel beds in Grindelwald and Wengen at the end of the season. National and international media report on the event and disseminate images and videos via all possible channels.
