Matthias Bütler

Head of Marketing/Sales


  • 2018-2021 EMBA in Digital Management and Leadership
  • 2020 CAS in Digital Leadership
  • 2019 CAS in Innovation Management and Business Modelling
  • 2018 CAS in Digital Transformation
  • 2017 Silicon Valley study trip with St. Gallen University
  • 2016 Finance for non-financial professionals
  • 2014 Justice / Philosophy: certified online course, Harvard University
  • 2013 CAS St. Galler Strategy Certificate St. Gallen University
  • 2008 CAS Project Management
  • 2004 Master of Science in Business Administration
  • 1999–2003 Business Administration University of Bern (lic. rer. pol.) 

Professional career

  • 2014 Start at Jungfrau Railways
  • 2012–2014 Head of Marketing / Member of the Executive Board Swiss Travel System AG
  • Several months abroad for Schweiz Tourismus and Swiss Travel System AG in New York and Shanghai
  • 2006–2012 various management positions at SBB Marketing most recently as Head of Marketing for SBB Passenger Services
  • 2006 Marketing Manager Tribeca Labs New York
  • 2004–2006 Marketing Manager Sports Management Services

Main occupation

  • Member of the Executive Board and Head of Marketing/Sales


  • Member of the Board of Directors at subsidiaries of Firstbahn AG, Jungfraubahn AG, Jungfrau Shopping AG and Wengernalpbahn AG

Management and supervisory activities

  • Member of the Board of Directors Gondelbahn Grindelwald-Männlichen AG

Activities for stakeholders

  • Direct Traffic Expert Groups (Price and Assortment / Marketing)
  • Member of the marketing work group, Railplus AG
  • Guest lecturer in Marketing at the University of Lucerne
  • AKAD auditing expert