Matthias Bütler

Chief Marketing Officer

Education / Degree

  • Degree in Business pol. Bern University
  • Master of Science in Business Administration
  • HSG Strategy Certificate


  • Marketing Manager Tibeca Labs New York, responsible for Marketing and Sponsoring Sports Management Services
  • 2006 to 2012 various management roles at Marketing SBB, most recently as Head of Customer Development SBB Personenverkehr
  • Assignments abroad for Swiss Tourism in the USA and China
  • Head of Marketing and Product Management / Member of Senior Management Swiss Travel System AG
  • joined Jungfrau Railways on 01/10/2014

Main occupation

Head of Department Jungfrau Railways

Administrative and advisory activities for vested interests

Guest lecturer in Marketing at the University of Lucerne, AKAD auditing expert