Business model and environment
The Experience Mountains is a strategic supplement. In the 2017 financial year, it accounted for 11% of Group sales and thus steadily gaining in significance. The Experience Mountains business segment will create added value for the entire region, and our primary offering Jungfraujoch – Top of Europe will be even better positioned and sold. The resulting intact holiday and leisure environment creates a good basis for the tourism industry in the Jungfrau Region. The Jungfrau Region is particularly distinguished by the close-knit network of mountain railways. The experience mountain segment includes the following attraction points:
- Grindelwald-First, Top of Adventure
- Harder Kulm, Top of Interlaken
- Winteregg-Mürren, Top of Family
The Jungfrau Railway Group complements its offer with the following cooperations: Kleine Scheidegg-Eiger glacier (from the business segment Jungfraujoch – Top of Europe), Schynige Platte Railway (a railway of the alliance partner Berner Oberland-Bahnen AG), Grindelwald-Männlichen gondola lift (35.5% holding), aerial cableway Wengen-Männlichen and Autoverkehr Grindelwald. The connecting element for these excursion destinations is the multi-day "Jungfrau Travel Pass". This pass offers visitors a wide range of excursion destinations valid for up to six consecutive days.